Model and actress,Erin McNaught has signend on as "the face" of Cockatoo Ridge in a "six figure" advertising deal,according to the winery's managing director,Mr Peter Perrin.

Ms McNaught,who was in Taunnda last Thursday to shoot the advertising campaign,will appear on huge bill boards,as well as in magazines,newpapers and liquor stores during the year-long international promotion.

"We're going to spend six figures on the brand in 2008 and that includes Erin and the bill boards and advertising,"Mr Perrin told "The Leader".

"But we put out 200,000 cases a year so that's really only $1 spent per case,which puts it all into perspective." Ms McNaught,25,lives in Sydney and was crowned Miss Australia in 2006.She has just begun a three-month filming stint with the Neighbours crew,with shows expected to air from next month.

"Neightbours goes into the UK and her shows are going to coincide with the release of our export label sparking wine,"Mr Perrin said.

"It's very exciting.Certainly there's been ex-cricketers flogging beer befor but something like this hasn't been done with wine."

Mr Perrin said advertisements featuring Ms McNaught would likely appear around March,although they will mainly target Australia's east coast and the spring racing carnival later this year.